"The perfect blend of spices, cheese and bread crumbs for you to make something wonderful..."
...Or some such drivel as I was about to push the 'Off' button. The tag line caught my attention. I was momentarily transfixed by what I was hearing and seeing on the tube. So now a Very Large Company has rolled out a new product to further relieve a long-suffering public from the burden of actually thinking about what they may want on their food. This company has combined spices (their choices), cheeses (their choices) and bread crumbs (simplicity itself to make).
Spices. Cheeses. Bread crumbs. All in one convenient (petrochemical-based plastic) package.
I watched the happy family gathered around the (perfectly) golden brown and delicious Spice/Cheese/BreadCrumb encrusted chicken breasts, and wondered if it is truly possible to know perfection if you refuse to try and define it yourself.
Because the contents of that bag were defined by market research and focus groups, and 'cheese' as generic monikers, combined with the seemingly insatiable appetite for convenience. Letting a faceless group constantly define the edges of taste and experience means giving up discrimination and control; it means giving up the ability to self-generate one's true likes and desires. If you give up that ability, then you will probably never know perfection. The hollow feeling in your stomach that you believe to be hunger is really the maw of an appetite that will never be fulfilled.
Turning off the television, I resolved again to seek my own perfection, away from the false promises of a Very Large Company. The search will be more work, but the result will be my own.